In the constantly growing, evolving, and expanding health and beauty industry, manufacturers are constantly pushing more complex synthesized formulas to take care of the basic functions in our lives. The more advanced and tangled the products being introduced and pushed, the more the smart consumer is beginning to take a step back and reevaluate the necessity for overly complex and artificial ingredients to address timeless and primitive human needs.

H20+ Beauty has recognized the labyrinthine nature of skincare and beauty products and their spiral of needlessly exhausting scientific catalogs for the newest ingredients, and decided to go back to basics with a line of skincare products that uses simple water as the foundation.

Who Is H20+ Beauty?

Built on the school of thought that skincare should be as simple as possible without compromising effectiveness, H20+ Beauty was founded in 1989. Cindy Melk approached her products with the same basic attitude as folk medicine has for thousands of years; give the body what it needs. The human body is made up of up to 60% water, and to Cindy Melk, the treatment of dry and dehydrated skin was as obvious as that, just add water. H2O+ Beauty was established with 100 products all dedicated to harnessing the power of simple water, the basic building block of all human life. Since then, H2O+ Beauty has been an innovative trailblazer in the skincare market.

Since the early days of the company, Joy Chen has taken the reins as CEO, and seen H2O+ Beauty become one of the favorites in the skin care world. In 2006, Disney Parks and Resorts signed with H20+ Beauty to become the sole skin care provider for their hotels and cruise liners, and this partnership was renewed in 2012, effective until at least 2022. H2O+ Beauty generously supports Girls Inc. in Alameda County, California, which is a non-profit aiming to support and empower girls and their families.

What Products does H20+ Beauty Offer?

While H2O+ Beauty aims to create and offer skin care products that are simple in their ingredients, this does not mean their product line is small or limited in scope. Their product line is broken down into simple categories, focusing on face and body, and subcategories in each line for different and varied applications.


The Oasis line is aimed at hydrating and moisturizing the skin through lotions, creams, and balms, the line includes, Hydrating Treatment, Hydrating Eye Balm, Ultra Hydrating Cream, Moisture Lock Mask, Moisture Boost Serum, Daily Defense Moisturizer with an SPF of 30, Quench the Day Hydrating Mist, and Smooth Lip Conditioner. The Oasis line keeps with the back to basics formula, and includes sea grass and water lily extracts with verified hydration benefits.

H2O+ Beauty recognizes that while the consumer is concerned with the daily necessities, there are further requirements and staples within the beauty industry that need to be addressed. The Infinity+ line is employed to deliver mighty anti-aging ingredients to benefit the more experienced customer. The Infinity+ line is composed of a Renewing Youth Serum, Wrinkle Delay Cream with an SPF of 30, Deep Sleep Recovery Cream, Firming Eye Therapy, Refining Essence, Overnight Wrinkle Reducing Mask, Youth Reveal Peal, and Chin and Neck Firmer.

To combat an uneven or under performing complexion, H2O+ Beauty has developed a line of products made to establish and promote a radiant glow. The Waterbright line is fueled by Vitamin C, and split into an assortment of offerings that include Illuminating Serum, Color Correcting Mask, Dark Spot Corrector, Radiating Moisturizer with an SPF 30, and Illuminating Night Cream.

The Element line is H2O+ Beauty's cleansing line, for the day to day nourishment of a face that takes the brunt of a harsh world. The Element collection makes use of bamboo, water lily, and pearl extracts for a soothing line of facial cleansers. H2O+ Beauty offers Keep it Fresh Face Cleanser for Normal to Oily Skin, Keep it Fresh Face Cleanser for Normal to Dry Skin, Mighty but Gentle Toner for Normal to Dry Skin, Restore the Glow Exfoliator, Fresh Powder Exfoliator, Shaken Not Stirred Makeup Remover, Hit the Matte Toner for Normal to Oily Skin, On the Move Cleanser, and Wipe Away the Day Face Cloths.


H2O+ Beauty recognizes that the face, and body have different requirements, and have developed a separate line of skincare products specifically for the body, still maintaining the focus on the necessity of water, and adding other essential ingredients that are unlocked and amplified by simple H2O.

The Sea Salt line is fortified with vitamin E, almond oil, and sea salt, aiming to strengthen the skin and includes Body Scrub, Scent Body Gloss, Body Wash, Travel Sized Body Wash, Body Butter, and Travel Sized Body Butter.

Harnessing the twin restorative and rejuvenating powers of Eucalyptus and Aloe extract, the Eucalyptus line utilizes these well documented regenerating compounds in a line that is made up of Body Butter, Revitalizing Conditioner, Revitalizing Shampoo, Body Scrub, and Body Wash.

The creamy, moisturizing properties of milk have been explored and well researched, and have taken the front seat in H2O+ Beauty's Milk line, which also incorporates Milk Thistle extract, and Moringa Oil. The Milk line is relatively straightforward, and comprised of Body Scrub, Body Butter, and Body Wash.

Lastly, H2O+ Beauty has not forgotten about the unique needs of our body's feet and hands, and its Specialty Care line is aimed at those demanding features. This line is made up of Hand and Nail Cream, Softening Mint Foot Rub, and a Travel Sized Hand and Nail Cream.

Should I Try H2O+ Beauty?

H2O+ Beauty is a beloved provider of a varied range of skincare products that marries the basic necessities with the understanding of the body's requirements for more than just one catch all offering. H2O+ Beauty's lines are competitively priced, and very affordable in a market saturated with over complex wares that pass their complexity off onto you through its price tag. For $15, H2O+ Beauty offers trial kits for those who are unconvinced, or unwilling to part with their hard earned dollars for just any product. H2O+ Beauty is so convinced that you will love their products, that they offer trial kits in their Oasis, Infinity+, and Waterbright lines. In addition to an incredible amount of value offered in this kit, every $15 trial kit includes $15 in Beauty Bucks redeemable for your next order.

If you are tired of skin care products that are intimidatingly labeled, and whose ingredients you need a science degree to understand, perhaps its time to get back to basics. H2O+ Beauty prides itself on simple ingredients with a broad range to cover any of your needs. With its downright cheap trial kits and proven track record, it's a no brainer to say H2O+ Beauty is at least worth a try.

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