Tru Belleza Review – Premium Skincare Ingredients or Pass?


Tru Belleza is a topical skin care creme that promises to make lines and wrinkles vanish. It's sold online only and has been advertised in major magazines and news outlets.

Tru Belleza is based out of South Carolina in a town called Greenville.

Tru Belleza – The Topical Cream

Tru Belleza offers consumers an alternative to injections for the problem of wrinkles and lines in the skin.  There are two products:

  1. Tru Belleza Wrinkle Cream
  2. Tru Belleza Eye Serum

Using these products together is described as experiencing a “mini facelift” in a bottle.  It's also supposed to “rival Botox”, a direct quote from their landing page website.

The effects of using Tru Belleza are listed as:

  • Firm up your skin
  • Hydrate your skin
  • Rejuvenate your skin
  • Diminishes dark circles
  • Diminishes age spots
  • Diminishes wrinkles
  • Increases skin elasticity
  • Promote collagen growth

Sounds wonderful, but let's take a look at the ingredients.  That usually tells us whether those claims might be true or not.


Tru Belleza Ingredients

Tru Belleza claims “intelligent ingredients”, which usually in the industry means scientifically based ingredients.  They also make the claim that their ingredients are patented.

Tru Belleza's so-called advanced formula supposedly increases the production of collagen.  The serum contains a proprietary mix of:

  • Essential vitamins and antioxidants
  • Topical immune boosters
  • The same anti-aging ingredients that Hollywood stars use to look younger

Seems a little vague, right?

The vagueness continues with the scientific study that backs up the claims made by the makers of this product.

How To Buy Tru Belleza?

There are plenty of separate websites claiming to sell Tru Belleza eye serum but they're not what you think.  They are indeed landing pages for the Tru Belleza products but when you click to order, you go through sites like and

These all redirect to a landing page for a different product.  In every single case I tried to click through to buy Tru Belleza, I got redirected to a landing page for something called “Beauty & Truth Renewing Serum CE”.  That's a company based out of St. Louis, Missouri.

Only the actual Tru Belleza website seems to offer the product.  There is no opportunity, unless you count trying to trick people into buying something else when they're searching for Tru Belleza.

The Verdict

Phrases like “rush my trial” and “Hollywood secret makes wrinkles disappear” really don't do much for consumers these days…or so we thought.  A quick review of Tru Belleza's consumer opinion reveals a whole lot of people who ordered this product despite its hokey and exclamatory style of marketing.

When it comes to the cream and how it claims to work, there are tons of positive reviews about Tru Belleza and people seem to be happy with the results of the product.

Very prominent on the website for Tru Belleza is the word “trial”…as in “rush my trial” or “claim your trial bottle today!”.  The call-to-action buttons all have the word “Trial” in them.

The trial costs $4.95, which seems like a great bargain. But here's where people get confused: the trial lasts only 14 days and then you get charged for the full price of the product, which is another $89.95 or so.  Full price is just a few cents short of $100.

The reason it's called a trial is because you do actually have 14 days to return the product for a 100% money-back guarantee.  Keep in mind the clock on those 14 days starts ticking the minute you hit “submit” and place your order.

To be fair, Tru Belleza does publish all this clearly on their website in very clear language. We were able to find it easily.  Take away all the complainers who didn't bother to read the fine print and there are hardly any complaints to be found.

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